A paid partnership is content where you received money, product, or another benefit in exchange for the post, and you say so.
Platforms provide partnership labels so audiences can recognise commercial content. Disclosure requirements vary by market and platform, so “keeping it native” is not a reason to hide a material connection.
What to disclose
Paid fees, gifted products, discounted services, affiliate arrangements, and trips tied to content can create a material connection. Check the current rules for the audience and platform you are publishing to.
Official guidance for creators in India
- The ASCI influencer resources explain India's disclosure guidance and permitted labels.
- Instagram's branded-content guidance explains when its paid partnership label is required, including gifted products and affiliate links.