Keep it under 150 words. Link the kit. One rate or a tight range.
Download the plain-text pitch template, or copy it below.
Subject: [Format] idea for [Product] from [Your name]
Hi [Name],
I make [format] for [audience in one clause]. Recent work: [1 link].
I use [product / category] and would make [one-sentence concept: hook + what we show].
Option B: [second hook].
Starting rate for this scope: ₹[x] (includes [organic post / files], [N] revision rounds).
Paid usage / whitelisting quoted separately.
Media kit: [link]
If this is useful, I can send a one-page concept on [product].
[Name]
[City] · [primary platform]Follow-up (day 6–8):
Subject: Re: [Format] idea for [Product]
Hi [Name], I wanted to follow up once in case this landed in a busy week.
Happy to tighten the concept if you are briefing [month] already.
If not a fit, no need to reply.More context: How to pitch brands.