A pitch is a document someone else can send upstairs. If it only makes sense while you are on a call, it is not a pitch yet.
The four blocks
- You: Format, audience and one proof point.
- Them: A specific product or campaign rather than a generic compliment.
- The work: One or two concrete concepts, including format.
- The commercial: Starting rate, what it includes and what would cost extra (usage, extra stories or rush delivery).
If you are shy about (4), they will invent a number. It will be lower than yours.
If you need to build that number from the actual scope, use the free Brand Deal Pricing Calculator. It keeps production, audience distribution, usage, paid ads, exclusivity, revisions, and rush work visible instead of hiding them inside one unexplained fee.
What to cut
- Your life story.
- A threat (“I have other brands waiting”).
- Inflated screenshots with no date.
- Ten concept options. Two is plenty.
After you hit send
Log it. Date it. Follow up once. Use the brand pitch email template if you want the wording done.
When a pitch turns into a live campaign, the rest of the lifecycle is How to track brand collaborations.