A pitch is a document someone else can send upstairs. If it only makes sense while you are on a call, it is not a pitch yet.
The four blocks
- You: Format, audience and one proof point.
- Them: A specific product or campaign rather than a generic compliment.
- The work: One or two concrete concepts, including format.
- The commercial: Starting rate, what it includes and what would cost extra (usage, extra stories or rush delivery).
If you are shy about (4), they will invent a number. It will be lower than yours.
What to cut
- Your life story.
- A threat (“I have other brands waiting”).
- Inflated screenshots with no date.
- Ten concept options. Two is plenty.
After you hit send
Log it. Date it. Follow up once. Use the brand pitch email template if you want the wording done.
When a pitch turns into a live campaign, the rest of the lifecycle is How to track brand collaborations.